We had the honor of designing the new brand Gravel Pit CrossFit Leoben. We started this project from scratch, creating the whole visual appearance including the logo, the color branding and additional promotional graphic design for their marketing. 

 

Both CrossFit and a gravel pit are two powerful and strong entities, which we tried to transform in this monogram logo and the type. Since the CrossFit Studio is located next to a gravel pit, we inserted the gravel-mountain and the mining area in the center of the logo in a minimalistic way to root the studio to its prominent surroundings. Still, it can be read as a modern G-monogram.

For more information about this project, you can visit the official website www.crossfitgravelpit.rocks

 

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